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Pay Per Click (PPC) Advertising

Pay per click advertising on search engines allows you choose keywords you would like your ad to appear for when a search is performed. These show up as "Sponsored Links" along with the Free Search results. You decide how much you are willing to pay each time a person clicks on the search results.

The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose. In addition you are allowed to control the content of the Ad (usually 3 sentences), the countries or regions that they should be displayed in.

For Search Engines like Google, position of your Ad depends not only on the amount you bid, but also on the performance of your Ad (How many times surfers click on it as against other ads).

Pay Per Click Information Resources 

1. Pay Per Click Analyst - Pay Per Click Analyst is an unbiased review of the top pay per click search engines offering up to date pay per click news, fresh reviews and helpful articles by industry leaders 

2. Pay Per Click Guide - Pay per click search engines reviewed

3. - Pay per click search engine reviews

How can I set up a Google Adwords campaign ?

Although PPC is a fast and efficient way of advertising on the Internet, setting up and managing these campaigns can take some time. Mostly because one has to understand terms like Max Bid Amount or Max CPC (Cost Per Click), CTR (Click Through Ratio), Average Position and so on. Which is why you may need the help of an experts like the ones in our team at K Web Marketing. 

How much does it cost to get a PPC campaign created and managed ?